Archie - Terms and Conditions

1. Introduction and acceptance

These Terms and Conditions ("Terms") govern your use of Archie (the "App"), an AI-powered archery coaching and training companion made available by Limitless 8 Digital ("we", "us", "our"), a company registered in England and Wales (company registration number 13400975).

By downloading, installing, or using the App, you agree to be bound by these Terms. If you do not agree, do not use the App. We also recommend that you read our Privacy Policy, which explains how we collect and use your personal data.


2. The service

The App provides:

  • AI coaching and training advice via our assistant, Archie
  • Training plans, session logging, and Skill Up templates
  • Scorecard creation and scoring (including offline use)
  • Club Finder to discover and engage with archery clubs
  • Social features (Mingle): feed, posts, likes, comments, direct messages, club check-ins
  • Equipment inventory management
  • Interval timer for shot-cycle training
  • Subscriptions and credits for premium features

We may add, change, or remove features from time to time. We will use reasonable efforts to notify you of material changes.


3. Account and eligibility

To use most features of the App, you must create an account. You must:

  • Be at least 16 years of age (or the applicable age of consent in your jurisdiction)
  • Provide accurate and complete registration information
  • Keep your account credentials secure
  • Notify us of any unauthorised access to your account

You are responsible for all activity under your account. We are not liable for any loss arising from unauthorised use of your account.


4. User conduct and content

4.1 Your content

You retain ownership of content you post, upload, or create in the App (e.g. posts, messages, scorecards, photos). By submitting content, you grant us a non-exclusive, royalty-free, worldwide licence to use, store, and display that content to operate and improve the App and to provide the services you request (e.g. displaying your posts to other users, syncing scorecards, processing AI analysis).

4.2 Acceptable use

You agree not to:

  • Post content that is illegal, harmful, defamatory, harassing, abusive, or offensive
  • Impersonate any person or entity
  • Use the App for spam, advertising, or commercial solicitation without our consent
  • Attempt to gain unauthorised access to our systems, other users' accounts, or third-party services
  • Use the App in any way that could harm, disable, or impair the service
  • Violate any applicable laws or regulations

We may remove content that breaches these Terms and suspend or terminate accounts in serious or repeated cases.


5. Subscriptions and payments

5.1 Subscription tiers

The App offers free and paid subscription tiers (e.g. Archer, Pro). Subscription features, pricing, and billing periods are described in the App and may change. We will notify you of material price changes before they take effect.

5.2 Payments

Payments are processed by third parties:

  • Apple App Store (iOS): Subscriptions and in-app purchases are billed through your Apple ID. Payment terms are governed by Apple's terms.
  • Google Play Store (Android): Subscriptions and in-app purchases are billed through your Google account. Payment terms are governed by Google's terms.
  • Stripe: For web-based purchases (e.g. credit top-ups), payments are processed by Stripe. We do not store your payment card details.

Refunds are handled by the platform through which you paid (Apple, Google, or Stripe). Contact the relevant platform or us if you have a refund request.

5.3 Credits

Credits may be used for certain features (e.g. AI analysis, scorecard sync). Credits are non-refundable and do not carry monetary value. We may change credit pricing or usage at any time.

5.4 Automatic renewal

Subscriptions typically renew automatically unless cancelled before the end of the current period. You can manage or cancel subscriptions in your device's App Store or Play Store settings.


6. Intellectual property

The App, including its design, software, logos, and content (other than user content), is owned by us or our licensors. You may not copy, modify, distribute, or create derivative works without our written permission. You may use the App only for personal, non-commercial purposes in accordance with these Terms.


7. Disclaimers

7.1 Not professional advice

The App, including Archie's AI coaching and training advice, is for informational and motivational purposes only. It does not constitute professional coaching, medical, or safety advice. Always follow proper archery safety guidelines and consult qualified professionals when appropriate.

7.2 AI limitations

Archie uses artificial intelligence, which may produce inaccurate or incomplete responses. Do not rely solely on AI advice for critical decisions. Use your judgment and, when in doubt, seek human expertise.

7.3 Archery safety

Archery involves inherent risks. You are responsible for your own safety and the safety of others when shooting. We are not liable for any injury, damage, or loss arising from your use of archery equipment or participation in archery activities.

7.4 Service availability

The App is provided "as is" and "as available". We do not guarantee uninterrupted or error-free service. Some features (e.g. cloud sync, AI) require internet connectivity.


8. Limitation of liability

To the fullest extent permitted by law:

  • We exclude all warranties, whether express or implied, except those that cannot be excluded by law.
  • We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of data, profits, or goodwill.
  • Our total liability for any claim arising from your use of the App shall not exceed the amount you paid us in the twelve months preceding the claim (or £100 if greater).

Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded or limited by applicable law.


9. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the App, your content, or your breach of these Terms.


10. Termination

You may stop using the App and delete your account at any time. We may suspend or terminate your account if you breach these Terms or for other reasonable grounds. Upon termination, your right to use the App ceases. We may retain data as required by law or our Privacy Policy.


11. Changes to these Terms

We may update these Terms from time to time. We will post the updated version in the App and/or on our website and change the "Last updated" date. If changes are material, we will notify you (e.g. in-app notice or email). Continued use of the App after the effective date constitutes acceptance of the updated Terms where permitted by law. If you do not agree, you must stop using the App.


12. General provisions

  • Entire agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the App.
  • Severability: If any provision is found invalid or unenforceable, the remaining provisions remain in effect.
  • Waiver: Our failure to enforce any right does not waive that right.
  • Assignment: You may not assign these Terms. We may assign our rights and obligations in connection with a merger, sale, or restructuring.

13. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer, you may also have rights under the laws of your country of residence.


14. Contact

For questions about these Terms or the App:

  • Data controller: Limitless 8 Digital (company registration no. 13400975, England and Wales)
  • Email: office@limitless8.com
  • Post: 53 Briarfield Avenue, London, N3 2LG